Pillar To Post Taps Becky Beyer as Marketing Vice President

Beyer Brings Extensive Real Estate Marketing and Sales Experience to Role

Pillar To Post home inspection franchise has named Becky Beyer vice president of marketing. Beyer brings extensive real estate marketing and sales experience to the role, which includes supporting executive model franchise owners and encouraging their growth within the system.

“I’m excited to join Pillar To Post at such a pivotal time for the brand,” Beyer said. “I look forward to collaborating with our talented team to not only elevate the Pillar To Post brand but also provide our franchise business owners with the tools and strategies they need to thrive.”

She said she also looks forward to helping clients and Realtors understand the full value of working with Pillar To Post inspectors. “This is especially important given the advanced training our inspectors receive and the innovative technology we offer to enhance the home inspection experience,” Beyer said. “Additionally, I’m enthusiastic about the opportunity to expand our brand awareness among consumers, build stronger relationships and ultimately drive repeat and referral business.” 

Charles Furlough, president and CEO of Pillar To Post, said he is thrilled to have Beyer on the leadership team. “We’re excited to see how her leadership will further empower our franchise business owners and not only build relationships in new markets for us, but also strengthen our relationships in existing local markets,” Furlough said.

Real Estate and Franchising

Beyer’s background includes work in marketing roles with Anywhere Real Estate (formerly Realogy), Greyhound Bus Lines and CENTURY 21 Real Estate. At CENTURY 21, she worked directly with brokers and agents to develop marketing strategies at the local level and across major U.S. markets. She also collaborated across brands including ERA and Better Homes & Gardens Real Estate, gaining valuable insight into franchise operations across multiple sectors.

“These experiences have given me a deep appreciation for the important role Realtors play in guiding clients through the complex real estate process, balancing both emotional and financial concerns,” Beyer said. “I admire their ability to ensure a smooth transaction. This role at Pillar To Post perfectly aligns with that, as our inspectors help clients feel confident in their purchase by providing a clear understanding of the home’s condition at the final stage of the process.”

Beyer said her time in franchising also has given her appreciation for franchise owners’  entrepreneurial spirit. “The opportunity to help them achieve their personal and professional goals has always been the best part of franchising for me,” she said. “I honestly learn more from speaking with them than anything else I do because they are closest to the business and can provide me with the day-to-day realities and obstacles they face.”

About Pillar To Post

Founded in 1994, Pillar To Post is the largest home inspection company in North America with home offices in Toronto and Tampa, Fla. The home services brand, which has 450-plus franchises across the United States and Canada, stands out with its executive model. This model is designed for owners looking to hire and lead a team rather than perform the actual home inspections themselves.